The MindUp is a place where parents can learn about: child growth and development, healthy feeding practices, nutritious recipes, and parenting skills. The aim of the MindUps is to empower parents, especially women, in underserved communities with the knowledge and tools to promote child development and prevent chronic malnutrition.

By investing in the first years of a child, the MindUps will positively impact their future and the local community. The “Theory of Change” chart below explains this pathway to accomplish this vision for a better future.

The MindUp aims to be integrated into existing projects and activities with local partners (non-governmental organizations or associations) situated in peri-urban areas.​​ ​ ​ The MindUp upgrades existing services and activities in coordination and collaboration with these local partners and together with the local and national government.

Heights and Minds plans to connect and empower all MindUp Managers (MUMs) in a Global Network to share experiences and learn from each other. The Network would house the e-learning modules and materials allowing rapid scale up and expansion of the MindUps in countries around the world.